SCRIPTURE: From that time many of His disciples went back and walked with Him no more. (John 6:66)
THE ENTREPRENEUR’S REFLECTION
It is 5 to 25 times more expensive to get a new customer than to keep an existing one. Yet, we spend all our marketing budget on “new” people and ignore the “old” ones. This is filling a leaky bucket.
If you have 100 customers and lose 10 a month, you are running on a treadmill. You have to run just to stay in the same place. Retention is the silent killer of growth. You must obsess over the customer experience after the sale. The sale is not the finish line; it is the starting line of the relationship.
THE EXECUTION PROTOCOL
The Check-In: Call 5 customers who bought from you last month just to ask, “How is it working for you?”
The Surprise: Send a discount code or freebie to a dormant customer to wake them up.
Fix the Leak: Ask a customer who left why they left. Fix that specific issue.
