SCRIPTURE: Cast the net on the right side of the boat, and you will find some. (John 21:6)
THE ENTREPRENEUR’S REFLECTION
Peter Thiel and investors look for “asymmetric upside.” This means if you are wrong, you lose a little (1x), but if you are right, you make a lot (100x).
Cold calling is an asymmetric bet. The cost is rejection (low). The reward is a new client (high). Creating content is an asymmetric bet. The cost is time. The reward is global reach.
Most people take symmetric bets (work an hour, get paid an hour) or negative bets (crime/scams: gain a little money, risk jail). Shift your energy to activities where the potential upside is uncapped.
THE EXECUTION PROTOCOL
The Cold Outreach: Send 20 messages to high-value prospects. Risk: 20 minutes. Reward: New contracts.
Content Creation: Record one video explaining your expertise. Risk: Embarrassment. Reward: Viral exposure.
Ask for the Intro: Ask your best client for a referral. Risk: “No.” Reward: A warm lead.
