SCRIPTURE: Your faith is spoken of throughout the whole world. (Romans 1:8)
THE ENTREPRENEUR’S REFLECTION
We are social animals. We look to others to decide what is safe and what is good. If a restaurant is empty, we assume the food is bad. If there is a line outside, we assume it is amazing.
You cannot sell effectively without Social Proof. You need testimonials, case studies, and reviews. If you say you are good, it’s bragging. If a customer says you are good, it’s proof. In the digital age, your reputation is your currency. You must engineer the “buzz.”
THE EXECUTION PROTOCOL
The Harvest: Ask 3 happy clients for a video testimonial or a written review today.
Display the Proof: Put those reviews on your WhatsApp status, your website, or print them for your shop wall.
The Case Study: Write a “Before and After” story of a client.
