SCRIPTURE: Come, buy wine and milk without money and without price. (Isaiah 55:1)
THE ENTREPRENEUR’S REFLECTION
How do you catch a mouse? You put cheese in the trap. You don’t ask the mouse to pay for the cheese.
A Lead Magnet is the “cheese.” It is something of value you give away in exchange for a contact number or email. Most people aren’t ready to buy today, but they might be ready in a month. If you don’t get their contact details now, you lose them forever.
Give away the “what” and the “why” (information), and sell the “how” (implementation).
THE EXECUTION PROTOCOL
Create the Bait: “Free 15-minute consultation” or “5 Tips to Save Tax PDF.”
Capture the Data: Do not give it away without getting a WhatsApp number or email.
The Database: Start building a list. This list is your most valuable asset.
