SCRIPTURE: Be fruitful and multiply. (Genesis 1:28) THE ENTREPRENEUR’S REFLECTION
Linear growth is 1, 2, 3, 4, 5. Exponential growth is 1, 2, 4, 8, 16. God designed nature to be exponential. One seed produces a tree, which produces fruit, which contain thousands of seeds.
To be a unicorn, you need a viral loop. You need a mechanism where one customer brings two more. This is “Word of Mouth” on steroids.
Design your product so that it is better if the customer brings a friend (e.g., PayPal, Uber, WhatsApp).
THE EXECUTION PROTOCOL
Referral Program: “Bring a friend and you both get 20% off.”
The Share Button: Make your content easy to forward on WhatsApp.
Network Effects: Ask yourself, “Does my product get better when more people use it?”
