{"id":4099,"date":"2026-01-06T09:46:25","date_gmt":"2026-01-06T09:46:25","guid":{"rendered":"https:\/\/edd2026.com\/?p=4099"},"modified":"2026-01-31T08:10:03","modified_gmt":"2026-01-31T08:10:03","slug":"the-attention-economy-if-they-dont-know-you-they-cant-pay-you","status":"publish","type":"post","link":"https:\/\/edd2026.com\/index.php\/2026\/01\/06\/the-attention-economy-if-they-dont-know-you-they-cant-pay-you\/","title":{"rendered":"THE ATTENTION ECONOMY (IF THEY DON&#8217;T KNOW YOU, THEY CAN&#8217;T PAY YOU)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>SCRIPTURE: No one lights a lamp and hides it in a clay jar&#8230; (Luke 8:16)<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">THE ENTREPRENEUR\u2019S REFLECTION<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You might have the best product in Zimbabwe, but if you are a secret, you will be broke. Money follows attention. In the modern age, attention is the new oil. You must become a media company that happens to sell a product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do not be &#8220;humble&#8221; about your business. Humility is a virtue for your character; obscurity is a sin for your business. You must make noise. Not noise about how great you are, but noise about how much you can help. Content is not &#8220;posting on Facebook&#8221;; content is demonstrating your expertise at scale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">THE EXECUTION PROTOCOL<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Document, Don&#8217;t Create: Don&#8217;t try to be a movie director. Just film what you are doing. &#8220;Here is me mixing the cement.&#8221; &#8220;Here is me packaging the order.&#8221; People love behind-the-scenes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Hook: Review your last 3 posts. Did the first 3 seconds grab attention? If not, rewrite the headlines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Volume: Post twice today. Once on your status, once on your feed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SCRIPTURE: No one lights a lamp and hides it in a clay jar&#8230; (Luke 8:16) THE ENTREPRENEUR\u2019S REFLECTION You might have the best product in Zimbabwe, but if you are a secret, you will be broke. Money follows attention. In the modern age, attention is the new oil. You must become a media company that &hellip;<\/p>\n","protected":false},"author":1,"featured_media":4114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[],"class_list":["post-4099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-january"],"_links":{"self":[{"href":"https:\/\/edd2026.com\/index.php\/wp-json\/wp\/v2\/posts\/4099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edd2026.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/edd2026.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/edd2026.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/edd2026.com\/index.php\/wp-json\/wp\/v2\/comments?post=4099"}],"version-history":[{"count":2,"href":"https:\/\/edd2026.com\/index.php\/wp-json\/wp\/v2\/posts\/4099\/revisions"}],"predecessor-version":[{"id":4242,"href":"https:\/\/edd2026.com\/index.php\/wp-json\/wp\/v2\/posts\/4099\/revisions\/4242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/edd2026.com\/index.php\/wp-json\/wp\/v2\/media\/4114"}],"wp:attachment":[{"href":"https:\/\/edd2026.com\/index.php\/wp-json\/wp\/v2\/media?parent=4099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/edd2026.com\/index.php\/wp-json\/wp\/v2\/categories?post=4099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/edd2026.com\/index.php\/wp-json\/wp\/v2\/tags?post=4099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}