{"id":4106,"date":"2026-01-15T09:52:42","date_gmt":"2026-01-15T09:52:42","guid":{"rendered":"https:\/\/edd2026.com\/?p=4106"},"modified":"2026-01-31T08:09:08","modified_gmt":"2026-01-31T08:09:08","slug":"the-value-equation-why-they-pay","status":"publish","type":"post","link":"https:\/\/edd2026.com\/index.php\/2026\/01\/15\/the-value-equation-why-they-pay\/","title":{"rendered":"THE VALUE EQUATION (WHY THEY PAY)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>SCRIPTURE: A merchant seeking beautiful pearls, who, when he had found one pearl of great price, went and sold all that he had and bought it. (Matthew 13:45-46)<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">THE ENTREPRENEUR\u2019S REFLECTION<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Why does someone pay $100 for a pair of sneakers but $5,000 for a &#8220;limited edition&#8221; pair? The leather is the same. The stitching is the same. The value is not in the material; it is in the perception.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alex Hormozi breaks down value into a simple formula: (Dream Outcome x Likelihood of Achievement) \/ (Time Delay x Effort &amp; Sacrifice).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to charge more, you must increase the top part (make the dream bigger and the certainty higher) and decrease the bottom part (make it faster and easier).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Merchant in the scripture didn&#8217;t buy the pearl because it was round; he bought it because it promised a transformative outcome (wealth\/status) that outweighed the sacrifice of selling everything else. Stop selling the drill; sell the hole in the wall. Better yet, sell the picture hanging on the wall.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">THE EXECUTION PROTOCOL<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Time Audit: How long does it take for your customer to get their result? Cut that time in half. Speed is the number one value add.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Guarantee: Increase their &#8220;Likelihood of Achievement&#8221; by guaranteeing the result. &#8220;I will fix your car, or I will pay for your Uber for a week.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ease of Use: Identify one step in your buying process that requires &#8220;effort&#8221; from the customer and remove it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SCRIPTURE: A merchant seeking beautiful pearls, who, when he had found one pearl of great price, went and sold all that he had and bought it. (Matthew 13:45-46) THE ENTREPRENEUR\u2019S REFLECTION Why does someone pay $100 for a pair of sneakers but $5,000 for a &#8220;limited edition&#8221; pair? The leather is the same. The stitching &hellip;<\/p>\n","protected":false},"author":1,"featured_media":4136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[],"class_list":["post-4106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-january"],"_links":{"self":[{"href":"https:\/\/edd2026.com\/index.php\/wp-json\/wp\/v2\/posts\/4106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edd2026.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/edd2026.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/edd2026.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/edd2026.com\/index.php\/wp-json\/wp\/v2\/comments?post=4106"}],"version-history":[{"count":2,"href":"https:\/\/edd2026.com\/index.php\/wp-json\/wp\/v2\/posts\/4106\/revisions"}],"predecessor-version":[{"id":4234,"href":"https:\/\/edd2026.com\/index.php\/wp-json\/wp\/v2\/posts\/4106\/revisions\/4234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/edd2026.com\/index.php\/wp-json\/wp\/v2\/media\/4136"}],"wp:attachment":[{"href":"https:\/\/edd2026.com\/index.php\/wp-json\/wp\/v2\/media?parent=4106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/edd2026.com\/index.php\/wp-json\/wp\/v2\/categories?post=4106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/edd2026.com\/index.php\/wp-json\/wp\/v2\/tags?post=4106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}