SCRIPTURE: And he continued asking, until he got up and gave him as many as he needed because of his persistence. (Luke 11:8)
THE ENTREPRENEUR’S REFLECTION
Most deals are not won on the first pitch, but in the follow-up. Persistence is the most critical, zero-cost skill in sales. The man in the parable was rewarded not for the brilliance of his request, but for his continued asking. The beginner, feeling fear of rejection, often gives up after one email. The enterprise builder knows that the second, third, or fourth follow-up email is usually the one that breaks through. Design a systematic, non-aggressive follow-up sequence that offers increasing value (a new piece of content, a testimonial, a relevant article) with each contact. Your free time can be leveraged into profitable persistence.
PRAYER / CONFESSION
Lord, grant me the persistence of the man at midnight, refusing to give up on potential. I pray for the courage to follow up without fear of rejection, always offering value in my continued asking. Help me to see that the profit is often hidden in the persistence, and I commit to mastering this free yet powerful skill. In Jesus’ Name. Amen.
THE EXECUTION PROTOCOL
Identify the Inertia: List 5 prospects who expressed interest but have not purchased (your OTO from Apr 11 is a good start).
The Next Step: Define the specific, non-sales piece of value you will send to each of them tomorrow (e.g., “A relevant article,” or “A link to my new testimonial”).
Schedule the Sequence: Schedule at least 3 distinct follow-up attempts for each prospect over the next two weeks.
